Appellation of origin and trademark
Monoi de Tahiti has been protected by an appellation of origin since 1992, which governs the manufacturing process and ensures its authenticity and quality.
Monoi de Tahiti® is also a registered trademark.
The Appellation of Origin
The Appellation of Origin (here after AO) is an intellectual property right that is fully autonomous, in the same way as a patent or a trademark. This right is expressly recognized in the WTO Agreements on trade related intellectual property rights, more often known as TRIPS. The appellation of origin was defined in the Lisbon Agreement, an international treaty signed in 1958:
"An appellation of origin is the geographical name of a country, region, or locality, which serves to designate a product originating therein, the quality and characteristics of which are due exclusively or essentially to the geographic environment, including natural and human factors."
The production of an AO product is submitted to an approval procedure of the manufacturers and a control of the manufacturing conditions as well as of the products themselves.
Definition of Monoï de Tahiti according to the Apppellation of Origin
Monoï de Tahiti is the first cosmetic product to have obtained an Appellation of Origin.
Since April 1992, Monoï de Tahiti ingredients and production process have been strictly defined by decree #92-340:
“Monoi de Tahiti is the product obtained by macerating Tiare blossoms in refined coconut oil. This oil is to be extracted from mature coconuts gathered from Cocos Nucifera trees growing in the coral soil in the geographic area of French Polynesia exclusively. Only "Tiare" flower buds from the Gardenia Taitensis species and of Polynesian origin are acceptable...”
Concentration requirements of Monoï de Tahiti AO
The decree sets the minimum concentration of Monoi de Tahiti in cosmetic formulation.
a) Bath and shower products including salts, creams, gels and shampoos, body oil excepted: 0.3%
b) Toiletries soaps: 30%
c) Other bath and shower products: 1%
d) Bath or body oil, sun care oil included: 50%
e) Skin care products (creams, emulsions, lotions, tonics, gels) including dry oils – body oil excepted – depilatory products, hair care products, make-up – foundation creams and products for the lips excepted – make-up removers, douche products, sun care products – sun care oil excepted – self tanning products: 1%
f) Foundation creams and products for the lips: 2%
Moreover, in products where Monoï is formulated with other vegetable oils, Monoï de Tahiti AO must represent a minimum of 30% of the total amount of these oils.
The percentage of Monoï de Tahiti in the formula must appear on the label.
The Appellation of Origin “stamp”
Brands using Monoï de Tahiti AO are authorized to use the stamp of the Appellation of Origin on their packaging and in their communication.
Monoï de Tahiti® is also a protected trademark.
Advice for use
The Monoi de Tahiti® is a natural vegetable oil obtained by a maceration of Tiare Tahiti flower (Gardenia taitenis) in coconut oil (Cocos nucifera). It is a natural personal care product for the skin and hair.
Monoï de Tahiti® moisturizing skin care
From baby-care to Polynesian beauty rituals, Monoi de Tahiti® is used to protect, nourish and smooth the skin. This precious oil rapidly penetrates and moisturizes the upper layers of the epidermis. Like a gentle stroke of wellbeing, Monoi de Tahiti® places a delicately fragranced and sensual veil on silky and freshly re-vitalized skin.
Moisturizing the skin
On the body. Pour a small amount of oil into the palm of your hand, rub the oil between your hands and apply to skin that is still damp from the bath or shower. Gently massage into the skin for a softer texture and smoother feel
On the face. Pqueeze a drop of oil onto the fingertips and apply gently in small circular movements to the parts of the face you wish to nourish and soften. gently in small circular movements to the parts of the face you wish to nourish and soften.
Hair repair, intense nourishment
Tahitian hair is constantly damaged by the sun, wind and sea-salt. To protect and enhance it, the Tahitians have a sensual and traditional personal care product, Monoi de Tahiti®. A veritable enhancing sap, its repairing and conditioning properties leave the hair soft, supple and shiny. Its fragrance transports you to the magical world of lagoons and coral beaches.
On damp hair. Pour a little oil into the palm of your hand. Spread it between your two hands then apply to your hair and massage. Leave to settle for at least 15 minutes. Then, wash your hair with a gentle shampoo. To be renewed ideally once a week
On dry hair. Apply a few drops to the ends of your hair for intense nourishment. Don’t rinse.
Soothing the skin, exalting the oil’s sensual properties
A cult personal care product from the Pacific lagoons, Monoi de Tahiti® has very strong moisturizing and repairing properties. After sunbathing, it soothes thirsty skin. This voluptuously fragranced nectar covers the body with a gracious and luminous veil. The senses are re-vitalized.
As sun and after-sun care. Fully nourish sun-drenched skin, applying copiously to the most exposed parts of the body (shoulders, chest, feet and ankles...). The skin is softened and wonderfully soothed. Monoi de Tahiti® intensifies tanning and procures an irresistible feeling of wellbeing.
As a repairing hair mask. After the beach or the swimming pool, rinse hair well with fresh water. Rub a little Monoi de Tahiti® into damp hair. Leave to settle for at least 15 minutes and then wash hair with a gentle shampoo.
Release the body, re-establish its emotional balance
Monoi de Tahiti® is a natural product that allows relaxation of the body and mind by provoking new sensations. An inexhaustible source of wellbeing, Monoi has been used for thousands of years by the Ma’ohi as a massage oil. The ritual massage of Polynesia known as Taurumi is a moment of pleasure that re-establishes the circulation of energies and inspires the magical strength of the islands. It breaks down the boundaries between body and mind for an incredible feeling of wellbeing.
In the bath. To make bath-time a wonderfully relaxing moment, while protecting the skin from chlorine and hard water, pour a few drops into bathwater for an instant fragrance of delicacy and enchantment.
To massage. Pour a little oil into the palm of the hand, then rub hands together to warm the oil of before applying to the body. Massage by following the energy lines that are positioned around the body. Start from the top of the head and work down to the soles of the feet
Laboratoire de Cosmétologie du pacifique Sud
BP 120203, 98712 Papara (Tahiti-French Polynesia)
Papara - PK 39.5 mountain side
Tel: (+ 689) 40 54 78 54
Email : email@example.com
BP 56, 98713 Papeete (Tahiti -French Polynesia)
PK 1.8 mountain side - Tipaerui Valley
Tel : + 689 40 42 72 78
Producer not member of the Association Monoi de Tahiti